Ralph Lauren Unveils HBCU Collection Exclusively For Morehouse, Spelman College
The Ralph Lauren fashion label announced Tuesday the launch of the Polo Ralph Lauren Exclusively for Morehouse and Spelman Colleges Collection, a limited-edition capsule collection inspired by the heritage and traditions of the historically Black colleges and universities (HBCUs).
The capsule collection is the first time the brand has produced “a collection and campaign with an all-Black cast including its photographer [Nadine Ijewere], director, cinematographer and talent – predominantly sourced from students, faculty and alumni at both institutions,” a release from Ralph Lauren said.
The collection, which includes outerwear, knits, tailored suits, dresses, footwear and accessories, also marks the fashion brand’s first of its kind, with garments conceptualized and designed by Morehouse and Spelman alumni working at Ralph Lauren.
“This collection expresses the spirited history, deep sense of community and legacy of timeless dressing at historically Black colleges and universities,” said Ralph Lauren, executive chairman and chief creative officer of the company.
“It’s so much more than a portrayal of a collegiate design sensibility. It’s about sharing a more complete and authentic portrait of American style and of the American dream — ensuring stories of Black life and experiences are embedded in the inspiration and aspiration of our brand.”
The collection celebrates the “sartorial traditions and history” of Spelman and Morehouse colleges, the release said.
Specific featured items include “white patchwork eyelet and silk wrap dresses,” symbolizing the garments traditionally worn during the Spelman induction ceremony, and wool flannel blazers, serving “as an homage to the Morehouse blazer, a garment traditionally bestowed to students during their first days on campus.”
The overall collection references styles worn by students of both institutions from the 1920s to 1950s, with photography and video from the campaign imparting a retro feel.
After its unveiling on Tuesday, Polo Ralph Lauren’s new HBCU collection elicited a mixed reaction on social media, with some on Twitter wondering if the throwback era was the appropriate choice.
Source : People