Lady Gaga Named The Face Of Valentino’s New Perfume, ‘Voce Viva’


Valentino Announces Lady Gaga As The Face Of New Fragrance. Voce Viva is due out September 2020.

Devised by creative director Pierpaolo Piccioli in conjunction with the Valentino Beauty team, Voce Viva is meant to express the maison’s values of inclusivity and individuality while celebrating “one of women’s most intimate senses,” which, most likely, means their voice. Lady Gaga, though, undoubtedly means “freedom, self-consciousness, and pure heart,” according to Piccioli.